REPORTING IN

One email a week, straight from the strategist’s desk.

Every week(ish). I send out one email with something worth thinking about.

  • Behind-the-scenes client takeaways

  • Rants about branding advice gone wrong

  • Real branding decisions I’m making in my own business

  • Occasionally spicy, always useful

If you’re building a brand that reflects what you really do (and want it to feel easier to use and talk about), Reporting In, my email community, is where I share the good stuff.

WHO IT'S FOR

REPORTING IN is for biz owners who want:

More from their brand than just a pretty logo

Strategy that makes sense (and actually gets used)

Honest takes from someone who’s building in real time – not just from the sidelines

WHO IT'S NOT FOR

lets be clear – reporting in isn’t here for:

Surface-level branding and first-idea execution

Aesthetic just to be aesthetic

Trend-chasing, template-following, or decision-making by vibes alone

Skipping the strategy and expecting long-term results anyway

Step-by-step “magic fixes” that don’t reflect your business

Copy-paste branding built on someone else’s blueprint