The Service GuideLet’s get to the part where your brand finally makes sense – on the inside and out.
You don’t need more ideas. You need a brand that builds trust, reflects what you actually do, and makes it easier to promote your business confidently.
👇🏼 Choose your path:
Looking for Direction?What kind of support do you need right now?
Just need clarity?
Start with an On Brand Session – a low-commitment, small group call where we talk through your brand, your road blocks, and your next best move every month.
Something feels… off?
Brandstorm is a focused brand reset to figure out what’s not working – and fix it with strategic direction and visual updates that make your brand feel like you again.
Ready for a full rebrand?
Identity Innovator is a full brand strategy + brand identity design transformation to help you stand out, build trust, and actually feel excited to promote your business – online, in person, and everywhere else.
Branding isn’t just what people see – it’s how your business makes decisions, how your customers experience your business.
That’s why every offer I build is rooted in brand strategy – so your messaging, visuals, and next steps all feel clear, aligned, and easy to act on.
Identity InnovatorBrand Strategy x Visual Identity For founders who are ready to build trust.
Your brand is more than your logo. It’s the foundation for how you position, price, and promote everything you do.
Identity Innovator helps you align your brand strategy, sharpen your offers, and design a visual identity that reflects what you actually do – not just what you’ve outgrown.
This is how Boki’s Kitchen started showing up more confidently – and how Blue Umbrella Bakery began attracting the right customers with clearer messaging and a more authentic presence.
Strategy first. Confidence always. Ready to fall back in love with your brand? Learn more about the Identity Innovator by choosing an option:
BrandstormA strategy-first reset for when your brand’s technically fine… but still slowing you down.
You’ve got the basics – a logo, a website, maybe a Canva doc or two.
From the outside, it works. But behind the scenes?
You’re second-guessing every post, every update, every marketing move.
Brandstorm helps you figure out what’s off, whats next, and how to move forward with a brand that feels aligned and easier to use.
Not a full rebrand. Not a bunch of extra work. Just the strategic reset you’ve been circling.
Here’s the offer breakdown, buy a la carte or get the full experience:
Strategy Session – $500
A 1:1 strategy session to untangle your brand confusion and make your next moves obvious – with ongoing support to keep momentum going.
We’ll use this session to:
✔️ Pinpoint what’s creating friction
✔️ Talk through what’s not working – and understand why
✔️ Outline your next strategic move
You’ll get:
✔️ Call recording + summary notes
✔️ A custom action plan
✔️ 30 days of Voxer support for feedback and follow-through
Mini Brand Refresh – $700
Quick visual updates that make your brand easier to use and easier to stand behind. Backed by strategy, not just vibes.
You get:
✔️ A mini brand audit
✔️ Updated colors, fonts, or visual elements
✔️ Refreshed Canva-ready graphics
✔️ A brand cheat-sheet to stay consistent without overthinking
Great for you if your brand looks okay on paper… but feels off when it comes to sharing about your business.
Full Brandstorm – $850
Get both sessions – strategy and mini brand refresh – bundled together so your next move isn’t just a plan… it’s already in motion.
The Full Brandstorm is for business owners who’re over the weird disconnect between what they’ve built and what their brand is still saying. You’re not excited to share it, you’re not sure how to fix it, and you’re too busy to waste time on design decisions that don’t actually solve the problem.
You’ll get:
✔️ A combo of strategy, design, and follow-up support
✔️ Everything from the Strategy Session
✔️ Everything from the Mini Brand Refresh
✔️ 30 days Voxer support after the Mini Brand Refresh has been delivered
✔️ A brand you’re proud to use and confident sharing again
On Brand SessionsStay on track. Build trust. Keep showing up – on brand.
Branding isn’t a one-and-done kinda thing. It’s a practice.
The On Brand Sessions by Rae Design are monthly strategy calls for business owners who want low-pressure, high-value brand support as they grow.
Whether you’re figuring out what’s next, updating your visuals, or making small shifts in your offers – you’ll have a place to land, get feedback, and move forward smarter.
While the On Brand Sessions aren’t officially launched yet, if you’re interested, click here join the interest list for updates on our first summer session + first dibs on spots!
What’s included:
One live group call every month (recorded if you can’t make it)
Question submissions open one week ahead to discuss live
Drop in for advice, brand feedback, or a strategy nudge whenever you need it
Optional add-on: Voxer group access for additional voice + text support between sessions
Membership options:
$7/mo – Live call access ($37 for 6 months)
$27/mo – Live call + Voxer group chat access ($147 for 6 months)
There are 10 spots available for the live calls and 6 Voxer access seats. Want in on the founding round?
See what strategic branding looks like in action:
Are we a fit? 🔍
If you’ve built a solid business but your brand hasn’t quite caught up, you’re not alone – and you’re not too late to fix it.
I work with founders who are ready to make confident moves with their brand. If you want strategic input, clear direction, and a brand that builds trust before you say a word – you’re in the right spot.
Here’s how it works:
Book a clarity call (they’re free!)
Get a plan that fits your goals, audience, and offers
Walk away with a brand that reflects where your business is headed
Rae Design isn’t for you if…
You’re looking for a quick fix or a trendy logo
You’re not ready to collaborate or invest in the process
You think your brand is “just visuals” 👀