strategic branding that works, without more work.

Creative strategy and design that make it easier to sell, grow, and stay aligned.

brand like you mean it.

I know you didn’t set out to be a branding expert when you started your business.

But here you are, buried in color codes and Canva headaches. You’ve already built something amazing—let’s create a brand that feels just as powerful and aligned with your vision.

No more second guessing, no more endless tweaks—just a brand that reflects your values, so you can get back to focusing on what you love. Sounds nice, right?

Heyyy! I’m Kirstin—I help product based business owners take control of their brand. Together, we create a brand that clicks—one you’re proud to share. Branding can feel exhausting, but it doesn’t have to. I’m here to help you pull your brand + business together without losing your mind.

build your brand world experience.

Get started here:

From big-picture strategy to the smallest details, say goodbye to guesswork. Together, we’ll create a brand that feels intuitive, strategic, and reflects your business.

  • A full brand identity transformation for eco-conscious, product based businesses where we align your messaging and visuals with your values. I simplify the branding process so you can have a brand you love and are proud to share.

    LOVE YOUR BRAND 💜

  • A focused 90-minute session to blow through your branding roadblocks. Get lightning-fast insights and actionable steps to push past the storm of confusion—no more branding overwhelm or endless tweaking necessary.

    BOOK MY SESH

  • Brand strategy doesn’t have to be complicated, my friend. If you’re looking for simple, actionable ways to stay consistent, grab or sign up for these free resources:

    🔗 Free brand cheat sheet – A quick-reference guide for your brand’s colors, fonts, and messaging – so you can create for your business faster (without overthinking and staying on brand).

    🔗 On Brand with Kirstin – My weekly email newsletter with branding insights, tips, and resources to help you make confident, strategic moves in your business.

    🔗 The Outpost Exchange – A free monthly strategy call for product-based business owners who need real-time brainstorming, troubleshooting, and feedback.

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I GET IT

BRANDING can feel like wrangling a tornado of fonts, color codes, and “should’s.” but here’s where i flip the script: branding doesn’t have to be hard.

It should feel intuitive, like an extension of what you love most about your business.

I’m not here to hand you a cookie-cutter solution. By focusing on what really matters—your values, your vision, your audience—I help you create a brand that feels natural, like the missing piece of your business puzzle.

No more guessing, no more endless tweaks—just a brand you love, perfectly aligned with your goals and audience. We’ve created a brand that feels effortless and authentic, so you can get back to focusing on what you love most.

Check out some case studies for yourself:

Featured
Blue Umbrella Bakery
Blue Umbrella Bakery

Amy’s brand transformation didn’t happen overnight – it was a journey in two parts. In 2019, we established her bakery’s brandf rom scratch, refining her audience and building a strategy that made marketing easier. The result? Double the orders in one year and a reputation as a go-to for wedding cakes and desserts.

Niki Nichols, Boki’s Kitchen
Niki Nichols, Boki’s Kitchen

“Kirstin has a way of putting together visions for people.”

If you are looking for YOUR ORIGINAL brand... talk to Kirstin. If you are looking for something pretty and surface level–don't waste her time. She is here for brands that want to stand out and whose story wants to be told. She and the people she works with are the face of authenticity in business.

  • "She helped me really think about the potential clients and who I wanted to work with. I hadn't really thought a specific type of person, just that I wanted to book clients."

    Amy Deters, Above and Beyond by Amy

  • "This was literally my next needed step in my business and I am forever grateful for this service she offers."

    Niki Nichols, Boki’s Kitchen

  • "Kirstin made me feel like I had a say in every part of the process. I never felt excluded or that my opinion did not matter. This was important because brand strategy is what connects you to your customers and so to feel connected to the brand is important."

    Amy Hobb, Blue Umbrella Bakery

  • "She makes the information palatable on your strategy, which is nice because this service and branch of marketing was a deeper and foreign concept during our first meetings. Her ultimate strength is empowering you in your brand."

    Alexis Gregory, Zen Soul Society

  • "My biggest fear is always change, but [Kirstin] made the transition easy. She took the time to learn about our business and what we do and what is important to me!"

    Trish Merydith, Taske Force LLC

brand strategist

designer

resident weirdo behind rae design

brand strategist designer resident weirdo behind rae design

I’m Kirstin Protsman, founder of Rae Design and brand strategist / graphic designer who helps eco-conscious product business owners fall in love with their brand again.

With over a decade of design experience, I’ve seen first hand how overwhelming branding can be for business owners. It doesn’t have to be this way.

Branding should feel like the natural next step, not an uphill battle. My job is to help you reclaim that sense of ease and excitement about your brand.

rae design brands irl:

See how strategy and creativity come together: explore more.

where brandkeepers gather:

The Outpost Exchange is a free, monthly brainstorming session for product-based founders, led by me – a brand strategist here to help you trade ideas, find fresh perspective, and uncover your next big branding steps.

Happening once (sometimes twice) a month on Tuesdays at 10am or 6pm CST, it’s your chance to refuel your strategy and collaborate with fellow Brandkeepers.

are we a fit?

If you’re an eco-conscious, product based business ready to fall back in love with your brand, we just might be a match. I work with purpose-driven business owners who are ready to build a brand that grabs attention and sparks curiosity.

How it looks to work with me… in a nutshell:

→ Book a call so we can chat about your branding needs.

→ Strategize and map out your vision and goals.

→ Receive a brand identity you love and are proud to share.

Rae design ISN’T for you if…

  • You’re looking for a cookie-cutter solution.

  • You’re not ready to invest time in your brand.

  • You’re okay with “good enough” over brand alignment and purpose.

  • You don’t like to communicate and collaborate.

  • You don’t have a business.