Why that ad design feels so hard (when it doesn’t have to)
and what that says about your brand, not your decision making skills.
You’re juggling inventory, staff, orders, events, customer questions – so when your local printer emails you about that banner deadline, your first thought is:
“Crap. What do I even put on this thing?”
And instead of overthinking all of the possibilities… because it could quite literally include anything… you go with the safest and quickest option: including just your logo and the phone number.
It’s enough, right?
Not right, my dude.
Yeah, the logo has done a great job for you. I mean, it’s gotten you this far.
But if you’re constantly finding yourself at a loss of how to promote your business, you’ve likely outgrown that quick-fix print shop logo design and the way you’ve been winging your brand along with it.
That banner frustration isn’t just a ‘you don’t know’ problem. It’s a brand strategy problem.
Why marketing feels harder than it should.
When there’s no clear foundation to support your brand, every little decision you make to promote your business can feel heavier than it needs to.
The logo is okay, but you don’t love it.
You’re constantly wondering if people actually understand what you do after speaking with them.
You’ve been trying to market your business, but it feels hit and miss and you never really know what to do when it comes to creating graphics.
So you end up second-guessing. Over explaining. Sending something off with a shrug.
You care. I know you do.
But when the pieces of your small business aren’t connecting in a way that supports your vision, things get a bit messy.
It’s not just about the ad.
That moment of hesitation isn’t just limited to the banner you want to promote your business at the local ball park.
It also shows up when working on your social media bios. Your website. Your product packaging. Whether or not you should put a message on your front window (and what it should even say).
It’s happening in those places where your brand should be supporting you but realistically its feeling like another thing to add to your to-do list to figure out. Something you don’t really have the head space for, let alone figure it out on your own.
→ You’ve already locked in some of those core ideas and structures for your business.
→ You’re clear on your values.
→ You know the kind of customer experience you want to deliver.
→ You aren’t starting from scratch.
You’re just missing that foundation to support and guide what you already know.
when “Welp, good enough” isn’t actually good enough.
If your default is to “just get it done” every time a design decision pops up… that’s a lack of brand support.
You deserve to feel confident sharing your website.
You deserve to know what to put on your banner without defaulting to your logo and phone number.
You deserve to know what to share on social media without rewriting it 5 times.
You deserve to rep the business you’ve worked so hard to build. No longer piecing it together on the fly.
Brandstorm was created for this exact sitch.
Brandstorm is my 1:1 strategy workshop with a brand refresh designed for small business owners like you. The ones who’ve outgrown the logo, are tired of winging it, and are ready to treat their business like the trustworthy brand it’s becoming.
It includes a pre-session brand audit, a strategy workshop and 30 days of creative support while you implement what we map out.
It’s a reset with direction, structure, and accountability.
Ready for professional support from a brand strategist and designer?
Or just join my email list for tips that help you stay on brand as you grow your small business.
