Why your brand feels off: 5 common branding struggles (& how to fix them without another rebrand)
Have you ever felt like your brand just isn’t clicking?
You’re tweaking things, swapping logos and playing ‘guess what looks right’ – but nothing feels done. One day, you love your branding; the next, you’re wondering if a new color palette or a different font will finally make it feel right.
Sound familiar? 😰 Don’t worry, you’re not alone.
Branding evolves as your business grows, but here’s the thing – constantly changing things up without strategy doesn’t fix the problem. It just keeps you in an endless cycle of reworking instead of refining. And sometimes creating more problems for yourself.
If this is where you’re at, Brandstorm, my branding reset for business owners who don’t need a full rebrand, can help. A fresh perspective and a clear plan (with support) can change everything – in the best way.
So let’s get straight to it and talk about the five biggest branding struggles business owners and entrepreneurs face – and how to fix ‘em.
Here’s my list of the 5 biggest branding struggles I’ve seen business owners face:
Your branding feels like a never-ending project – Tweaks, updates, and edits that never feel done.
You keep rebranding, but it hasn’t actually helped your business.
Your brand and business feel disconnected – You’ve grown, but your brand hasn’t caught up
You have too many ideas and no clear direction – So you just… freeze.
Your branding feels hard to manage – A messy backend = a messy brand.
1 – Your branding feels like a never-ending project.
💡 Why this happens: Every time you look at your branding, something feels off. Maybe it’s the fonts, or the colors, or something, you really don’t know. So you keep tweaking – adjusting some colors here, swapping fonts there, and moving your logo an inch to the left, then back again. It feels productive, but it’s really just busywork keeping you stuck instead of solving the real issue.
🚩 The Impact:
You spend more time editing than actually running your business.
Your branding never feels done, so you hesitate to put yourself out there.
You confuse your audience with constant changes – so they never build true recognition.
❇️ Action step:
Before making another tweak, hit pause and audit what you’ve already got.
Look at your branding as a whole. Do the colors, fonts, and visuals feel aligned? Or do they feel a bit random?
Check for consistency. Is your branding the same across all buyer touchpoints? Places like your website, social media, packaging, store design, invoices, and your emails.
Ask yourself why you’re making changes. And be real with yourself. Are you adjusting things because the feel off, or because you just think you should?
⚡ Let’s fix it: This is where a service like Brandstorm could really help.
Instead of endless guessing, we sit down for a 90-minute strategy session to figure out what’s actually causing the disconnect. The, in the Mini Brand Refresh, we make small, intentional updates to align your branding with where your business is actually headed – so you can actually stop tweaking and start growing and achieving your goals.
2 – You keep rebranding, but it hasn’t actually helped your business.
💡 Why this happens: A new logo seems like an easy way to “fix” a brand that doesn’t feel right. But the problem usually isn’t the logo – it’s a lack of clarity in your brand direction. Some business owners assume a new look will bring in customers… but when the messaging and positioning aren’t clear, a new logo can’t fix it.
🚩 The Impact:
You keep changing your look, but you never really love it.
Your audience struggles to recognize you because your brand keeps shifting.
You’re stuck in a cycle of redoing rather than refining.
❇️ Action step:
Instead of jumping straight into another rebrand, take a closer look and figure out what’s actually missing.
Write down what feels off about your current branding. Is it the visuals? Maybe the messaging? Or it could be a customer issue.
Check your positioning. Can you clearly state who your brand is for and why they should buy from you?
Ask yourself if you’re rebranding out of necessity or uncertainty. A rebrand should be intentional, not just a way to shake things up.
⚡ Let’s fix it: Instead of another random logo swap, we can dig into what’s working (and what’s not) in Brandstorm. This way, any updates will actually support your business goals rather than just being another attempt to “fix” something that was never the real issue.
3 – Your brand and business feel disconnected.
💡 Why this happens: Your business has evolved, but your branding? 😅 It hasn’t caught up. Maybe you’ve expanded on the products you over, or changed your target audience, or shifted the way you show up–but your branding still looks and feels like the version of your business from three years ago.
🚩 The Impact:
Your brand doesn’t reflect where you are now – so it doesn’t feel right.
Customers don’t see your business as clearly as they could.
You feel hesitant to promote your brand because it’s outdated.
❇️ Action step:
Ya gotta bridge the gap between where your brand was and where it is now.
Write down how your business has changed in the past year. Have your products, services, or audience shifted?
Compare your current branding to your business now. Does your messaging still resonate? Do your visuals feel out of place? Are your color choices making you second guess things?
Identify what needs to evolve. Maybe your fonts are on point, but your colors and messaging definitely need a refresh.
⚡ Let’s fix it: Brandstorm starts with a deep dive into where your business is today – not where it was when you last updated your branding. We make sure your visuals, messaging, and strategy align with your current business so you aren’t stuck in the past.
4 – You have too many ideas and no clear direction.
💡 Why this happens: Entrepreneurs are idea people – which is great, until it turns into decision paralysis. You’re overwhelmed with possibilities, and instead of making progress, you freeze up and do absolutely nothing.
🚩 The Impact:
You keep brainstorming and planning but never take action.
You start too many things but finish none.
You feel stuck because you don’t know which direction to take.
❇️ Action step:
It’s about time we got all those ideas out of your head and onto paper… or Notion if you’re like me. 😏
Write down all of your branding related ideas in one place. No filter, no judgement – just add ‘em to your doc. *Or maybe this free brand cheat sheet Notion template.*
Sort them into three categories: “Needs to happen now,” “Nice to have,” and “Not a priority.”
Pick one thing to work on first. Just one. Then break it into small, doable steps. I like to start with a list of 10.
⚡ Let’s fix it: In Brandstorm, we write out all of your ideas, prioritize them, and break down the top two into clear action steps. So instead of spinning your wheels, you’ll have a focused plan to move forward with. Plus a mini brand refresh, too.
5 – Your branding feels hard to manage.
💡 Why this happens: When the backend of your business is a mess, it creates brand chaos everywhere else. Maybe your social media graphics don’t match your website, or your product packaging looks different from your online presence, or you’ve got three slightly different versions of your logo floating around out there on the interwebs. The result? Confusion for both you and your customers.
🚩 The Impact:
Your branding is inconsistent across platforms.
You waste time searching for the right colors, fonts, or files.
It’s harder to create marketing materials that feel aligned.
❇️ Action step:
Start organizing your branding assets so they’re easy to access and use. Try my free Notion template.
Gather all your branding assets in one place. Logos, fonts, color codes – get ‘em together.
Create a basic brand guide. One page that lists your colors, fonts, and tone of voice can really help speed things up.
Audit your brand’s buyer touchpoints. Check your website, socials, and packaging – do they all look like they belong to the same brand?
⚡ Let’s fix it: We audit your current branding systems, simplify what’s not working, and create an easy-to-follow system for staying consistent. And with 30 days of creative support, you’ll have help actually implementing it.
Branding struggles are common – even with the pros. But they don’t have to keep you stuck.
If you’ve ever been caught up with endless tweaks, rebrands that cause more problems than they solve, or feeling disconnected from your own brand – you aren’t alone. 👋🏼 Heyyy, plenty of business owners (even brand designers) have been there.
Your brand isn’t broken. Your business has evolved, and now it’s time for your brand to catch up. But another rebrand isn’t the answer – you need a plan. A way to refine what’s already working so your brand feels aligned and easy to manage instead of feeling like it’s something you constantly have to fix.
So before another rebrand, figure out what’s actually off and make intentional changes that last. Then revisit the rebrand idea.
Get your brand (and business) back on track.
If any of these struggles hit home for you, you aren’t alone – and you don’t need another rebrand to fix it.
What you do need? A strategy first approach that helps you:
✔️ Stop overthinking and start making moves.
✔️ Align your brand where your business is right now.
✔️ Make small, intentional changes that actually stick.
And that’s exactly what I built Brandstorm for.
90-Minute Strategy Session: Pinpoint what’s working, what’s not, and create a plan to fix it.
2-Week Mini Brand Refresh: Small but impactful updates to your logo, fonts, and colors (if needed).
30 Days of Creative Support: Ongoing strategy and design feedback while you implement.
The best part? No more second-guessing. No more “should I change my logo… again?” Just a brand that feels aligned, consistent, and easy to manage.
Free ways to keep your brand on track:
Brand strategy doesn’t have to be overwhelming. If you’re looking for simple, actionable ways to stay consistent, here are a few free resources to help:
Grab your free brand cheat sheet – The ultimate quick-reference guide for your brand’s colors, fonts, and messaging so you can create marketing materials faster (without second-guessing).
Join On Brand with Kirstin – My weekly email newsletter drops with branding insights, tips, and resources to help you make confident, strategic moves in your business.
Join The Outpost Exchange – A free monthly strategy call for product-based business owners who want to brainstorm, troubleshoot, and get feedback right now on their brand.
Branding doesn’t have to feel like a guessing game. Let’s make a plan – Brandstorm is ready when you are. 🤘🏼