The Rae Report:
Why your brand feels “off” (and what to do about it)
If your brand feels off, but you can’t quite explain why, you’re not alone. Maybe your visuals don’t reflect the work you do anymore. Maybe your messaging feels inconsistent. Maybe your attracting the wrong customers or second-guessing how to show up online.
Most business owners build their brand reactively–making quick decisions based on what feels urgent, not what’s aligned. But at a certain point, reacting stops working. You need to start strategically steering.
In this blog, I break down why misalignment happens (it’s not your fault), what’s really causing that disconnected feeling, and five low-lift ways to check in and start realigning your brand.
Branding, Design, and Marketing Aren’t the Same (So Why Do People Keep Mixing Them Up?)
Branding and marketing get mixed up all the time – and if your marketing isn’t working, your brand could be the actual problem.
Your brand strategy sets the foundation.
Your brand design brings it to life.
Your marketing puts it in front of the right people.
So, if you’re struggling to market your business, it’s time to take a closer look at your brand. Let’s break it all down so you can stop guessing and start building a brand that actually works.
Check out the full breakdown.
5 common branding struggles (& how to fix them without another rebrand)
Feeling stuck in the endless cycle of tweaks, rebrands, and second-guessing? Your brand isn’t the problem, your strategy is. Learn the 5 biggest branding struggles and how you can fix them.
Brand strategy vs. graphic design: why you need both
A logo alone won’t fix your brand. Without strategy, even the best design can fall flat. Learn why a brand strategy matters more than a logo, how to avoid constant rebranding and the key steps to building a brand that works. Plus, grab my free Brand Cheat Sheet template!
The Ultimate Guide to Creating a Consistent Brand Across Every Buyer Touchpoint
Consistent Branding vs Confusing Branding – The Ultimate Guide
brand values adjective list
This curated list of adjectives is designed to help you articulate your brand’s personality and values, ensuring every touchpoint reflects your unique identity.