brand like you mean it.
creative strategy and branding that inspire action, drive growth, and keep you aligned with your purpose and buyers.
purposeful branding, strategic growth.
I know you didn’t set out to be a branding expert when you started your business.
But here you are, buried in color codes and Canva headaches. You’ve already built something amazing—let’s create a brand that feels just as powerful and aligned with your vision.
Picture it 📸 no more second guessing, no more endless tweaks—just a brand that reflects your values, so you can get back to focusing on what you love.
I’m Kirstin—I help product based business owners take control of their brand. Together, we create a brand that clicks—one you’re proud to share.
Branding feels exhausting, but it doesn’t have to. I’m here to help you bring it all together.
your branding blueprint starts here.
From big-picture strategy to the smallest details, say goodbye to guesswork. Together, we’ll create a brand that feels intuitive, strategic, and reflects your business.
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A full brand identity transformation for eco-conscious, product based businesses where we align your messaging and visuals with your values. I simplify the branding process so you can have a brand you love and are proud to share.
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A focused 90-minute session to blow through your branding roadblocks. Get lightning-fast insights and actionable steps to push past the storm of confusion—no more branding overwhelm or endless tweaking necessary.
I GET IT
BRANDING can feel like wrangling a tornado of fonts, color codes, and “should’s.” but here’s where i flip the script: branding doesn’t have to be hard.
It should feel intuitive, like an extension of what you love most about your business.
I’m not here to hand you a cookie-cutter solution. By focusing on what really matters—your values, your vision, your audience—I help you create a brand that feels natural, like the missing piece of your business puzzle.
No more guessing, no more endless tweaks—just a brand you love, perfectly aligned with your goals and audience. We’ve created a brand that feels effortless and authentic, so you can get back to focusing on what you love most.
brand strategist
designer
resident weirdo behind rae design
brand strategist designer resident weirdo behind rae design
I’m Kirstin Protsman, founder of Rae Design and brand strategist / graphic designer who helps eco-conscious product business owners fall in love with their brand again.
With over a decade of design experience, I’ve seen first hand how overwhelming branding can be for business owners. It doesn’t have to be this way.
Branding should feel like the natural next step, not an uphill battle. My job is to help you reclaim that sense of ease and excitement about your brand.
where brandkeepers gather:
The Outpost Exchange is a free, monthly brainstorming session for product-based founders, led by me – a brand strategist here to help you trade ideas, find fresh perspective, and uncover your next big branding steps.
Happening once (sometimes twice) a month on Tuesdays at 10am or 6pm CST, it’s your chance to refuel your strategy and collaborate with fellow Brandkeepers.
are we a fit?
If you’re an eco-conscious, product based business ready to fall back in love with your brand, we just might be a match. I work with purpose-driven business owners who are ready to build a brand that grabs attention and sparks curiosity.
How it looks to work with me… in a nutshell:
→ Book a call so we can chat about your branding needs.
→ Strategize and map out your vision and goals.
→ Receive a brand identity you love and are proud to share.
Rae design ISN’T for you if…
You’re looking for a cookie-cutter solution.
You’re not ready to invest time in your brand.
You’re okay with “good enough” over brand alignment and purpose.
You don’t like to communicate and collaborate.
You don’t have a business.