BRAND STRATEGY x BRAND DESIGN x WEBSITE DESIGN

branding that helps small-town businesses show up big.

Online, on signs, and wherever your name travels.

For local businesses built on trust.

word of mouth success was phase one.

Looking like the pro you already are is phase two. I help small-town businesses create brands they’re proud to show off, from the sign outside to the site online.

my work

Reporting In Newsletter:

A twice monthly nudge to work on your brand.

Every other week, receive a thought-starter and a one to two hour action move in your inbox to build momentum for your small business.

Ways to work with Rae Design:

    • Mini Brand Design or Brand Refresh

    • Strategy Session (90 minutes)

    • Logo + Icon Design

    • PDF Brand Guidelines + Notion Cheatsheet

    • 30 days Voxer support, post brand design/refresh

    Payment plan options: $1300 PIF, 2 equal payments of $650, or 4 equal payments of $325

    → Book a Discovery Call with Kirstin

    • Done-for-you website design

    • Strategy Session + Brand Questionnaire

    • Website UX + Copywriting

    • Designed using Squarespace platform

    Payment plan options: $5500 PIF, 2 equal payments of $2750, 4 equal payments of $1375

    → Book a Discovery Call with Kirstin

  • Like life support, but there to help your brand look good. Especially when you have a project that needs done right now.

    • Hourly or project based design work

    • For small businesses with an existing brand kit

    Rates starting at $75.

    → Request Your Project

Hey there 👋🏼 I’m Kirstin Protsman.

Brand strategist, designer, and founder of Rae Design. I build strategy-led brands and Squarespace websites for small-town businesses ready to think big and be remembered by their community.

QUICK STATS:

  • 20+ brand identities shipped

  • 5 strategy-led websites live

  • 10+ years in graphic design

  • Community college grad – AAS, Graphic Design ✨

  • If your event has food, I’m there

  • Small town vibes, big brand energy

My work helps small business owners feel confident in their brand so they show up consistently without disclaimers echoing after everything they share.

I build brands that think big and are easy to use, helping you turn your word of mouth reputation into recognition and results.

latest blog posts: