The Rae Report:
Why your brand feels “off” (and what to do about it)
If your brand feels off, but you can’t quite explain why, you’re not alone. Maybe your visuals don’t reflect the work you do anymore. Maybe your messaging feels inconsistent. Maybe your attracting the wrong customers or second-guessing how to show up online.
Most business owners build their brand reactively–making quick decisions based on what feels urgent, not what’s aligned. But at a certain point, reacting stops working. You need to start strategically steering.
In this blog, I break down why misalignment happens (it’s not your fault), what’s really causing that disconnected feeling, and five low-lift ways to check in and start realigning your brand.
5 common branding struggles (& how to fix them without another rebrand)
Feeling stuck in the endless cycle of tweaks, rebrands, and second-guessing? Your brand isn’t the problem, your strategy is. Learn the 5 biggest branding struggles and how you can fix them.
Niki Nichols, Boki’s Kitchen
“Kirstin has a way of putting together visions for people.”
If you are looking for YOUR ORIGINAL brand... talk to Kirstin. If you are looking for something pretty and surface level–don't waste her time. She is here for brands that want to stand out and whose story wants to be told. She and the people she works with are the face of authenticity in business.