The entire Identity Innovator process typically takes 8 to 12 weeks. This allows us time for in-depth strategy sessions, thorough research, and creating a visual brand identity.

While I like to stick to a 12-week project timeline to ensure thorough work, we can discuss adjustments if needed.

Item descriptionThe 12-week timeline ensures thorough, authentic brand development. Impactful, lasting branding isn’t a quick fix—it’s a deep dive. Rushing the process means skipping key insightful moments and thorough strategy research.

Don’t sweat it! The Identity Innovator is designed to turn your “I don’t know where to start” into “Wow, this is so me.” During our strategy sessions, I’ll ask all the right questions to dig deep and pull out the gems that shape your brand’s vision and identity.

Your involvement is crucial during the strategy sessions where you’ll SPILL THE TEA about your business. After that, you can chill and collaborate with me via Voxer while I handle the research and creation of your brand strategy and visual identity. Collaboration is key, but I make the process as smooth and low-stress as possible for you.

Your collaboration and honest feedback are crucial to creating a successful strategy. If there is any piece of the strategy that doesn’t feel right to you, bring it to my attention and we will discuss it until it aligns with your vision and goals. My goal is to create a brand identity that you feel confident and excited about.

Note: This package is fully customizable to fit your unique business needs. While these elements are typically included, your Identity Innovator experience is custom to your specific goals.

• Comprehensive Brand Strategy: Brand discovery, strategy sessions, buyer personas, brand messaging framework, competitors analysis, creative brand positioning solutions and actionable next steps.

• Visual Brand Identity: Primary and secondary logos, brand icons, patterns, and more.

• Implementation Tools: PDF + printed brand and strategy guide, Canva templates, business card design, product label design, and more.

• Post-Project Support: Optional ongoing brand consultations to keep you on brand and growing.

Pricing and Payment Options:

• Total Investment: $6,300

• Payment Plan: Pay in full or split into three equal payments of $2,100 or split into six equal monthly payments of $1,050.

2025 Availability: I’m accepting 5 spots for 2025 brand transformations. Want one? Here’s my available start dates:

• December 1, 2024

• February 3, 2025

• May 5, 2025

• June 9, 2025

• September 8, 2025

Nope! While I primarily work with product-based brands – think packaged goods, candles, jewelry, etc. – I also work with service providers who treat their services like products or want help doing just that.

If you’re a service-based business and your offers are already productized (or you’re ready to build them out with my help) you’re likely a good fit. Just know I approach branding through the lens of packaging, positioning, and presentation – so if that excites you, we’ll get along great.

These payment options are structured to accommodate different needs, though they aren’t customizable beyond these choices. With a total investment of $6,300, you can choose from:

• Pay in full

• Three equal payments of $2,100

• Six equal monthly payments of $1,050

First month deposit will secure your start date.

Think of it as wiping the fog off your brand’s window. With in-depth research and strategic sessions, we’ll go from fuzzy ideas to a crystal-clear brand narrative. By the end, you’ll know how to show up confidently, every time.

Ongoing support means you’re not left staring at your new brand, wondering, “What now?” I’m here to guide you through applying your new strategy, troubleshooting any hiccups, and keeping your brand consistent and impactful.

Whether it’s refining your social media approach or visual consistency, we’ll make sure your brand keeps working hard for you. Brand Consultancy is about staying on track and adapting as your business evolves.

The ****Identity Innovator package is designed to explore your brand and audience in detail so you have the insights you need to communicate more effectively and build stronger connections with your community.

Some results, like increased brand recognition and audience engagement, might be seen rather quickly! However, the full impact on your business growth will be seen over time as you consistently implement your brand strategy.

If you don’t feel your strategy is yielding results, we’ll review and adjust. Results build over time, and I’m here to support tweaks as you go.

Final payment transfers all rights to you. Here’s what you can do with the designs:

1. Ownership rights: Upon payment, you gain all rights, title, and interest in the trademark.

2. Portfolio use: I retain a royalty-free, permanent license to showcase the designs in my portfolio, promotional materials, and educational content.

Please note: You are responsible for ensuring the designs and tag lines are free to use and register as a trademark without infringing on others’ rights. We will sign any necessary documents to confirm your ownership, with any associated legal fees being your responsibility.