BRAND STRATEGY x BRAND DESIGN x WEBSITE DESIGNbranding that helps small-town businesses show up big.
Online, on signs, and wherever your name travels.
For local businesses built on trust.
word of mouth success was phase one.
Looking like the pro you already are is phase two. I help small-town businesses create brands they’re proud to show off, from the sign outside to the site online.
my work
Reporting In Newsletter:A twice monthly nudge to work on your brand.
Every other week, receive a thought-starter and a one to two hour action move in your inbox to build momentum for your small business.
Ways to work with Rae Design:
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Mini Brand Design or Brand Refresh
Strategy Session (90 minutes)
Logo + Icon Design
PDF Brand Guidelines + Notion Cheatsheet
30 days Voxer support, post brand design/refresh
Payment plan options: $1300 PIF, 2 equal payments of $650, or 4 equal payments of $325
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Done-for-you website design
Strategy Session + Brand Questionnaire
Website UX + Copywriting
Designed using Squarespace platform
Payment plan options: $5500 PIF, 2 equal payments of $2750, 4 equal payments of $1375
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Like life support, but there to help your brand look good. Especially when you have a project that needs done right now.
Hourly or project based design work
For small businesses with an existing brand kit
Rates starting at $75.
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![Amy Hobb, owner of Blue Umbrella Bakery]()
Amy Hobb
Blue Umbrella Bakery
Kirstin made me feel like I had a say in every part of the process. I never felt excluded or that my opinion did not matter. This was important because brand strategy is what connects you to your customers and so to feel connected to the brand is important.
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![Niki Nichols, owner of Boki's Kitchn]()
Niki Nichols
Boki’s Kitchen
Kirstin really helped me walk through an immense amount of overwhelm, even if she doesn’t know she did that for me.
This was literally my next needed step in my business and I am forever grateful for this service she offers.
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![Brandy Owens, Owner of Quincy Area Bridal Magazine]()
Brandy Owens
Quincy Area Bridal Magazine
Kirstin’s process is easy to follow, and she checks in to make sure you're not lost on anything.
Tell her if there is something you're not happy with in any aspect of the project because she's easy to work with and takes your thoughts to the next level, instead of pushing them aside or disagreeing with you.
At the end of it all, she has you and your business's best interest in mind so it can achieve what it needs too.
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![Alexis Gregory, Zen Soul Society Branding]()
Alexis Gregory
Zen Soul Society
She makes the information palatable on your strategy, which is nice because this service and branch of marketing was a deeper and foreign concept during our first meetings.
Her ultimate strength is empowering you in your brand.
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![Amy Deters, Above and Beyond by Amy]()
Amy Deters
Above and Beyond by Amy
She helped me really think about the potential clients and who I wanted to work with. I hadn't really thought a specific type of person, just that I wanted to book clients.
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![Trish Merydith, owner of Taske Force LLC]()
Trish Merydith
Taske Force LLC
My biggest fear is always change, but [Kirstin] made the transition easy. She took the time to learn about our business and what we do and what is important to me!
Hey there 👋🏼 I’m Kirstin Protsman.
Brand strategist, designer, and founder of Rae Design. I build strategy-led brands and Squarespace websites for small-town businesses ready to think big and be remembered by their community.
QUICK STATS:
20+ brand identities shipped
5 strategy-led websites live
10+ years in graphic design
Community college grad – AAS, Graphic Design ✨
If your event has food, I’m there
Small town vibes, big brand energy
My work helps small business owners feel confident in their brand so they show up consistently without disclaimers echoing after everything they share.
I build brands that think big and are easy to use, helping you turn your word of mouth reputation into recognition and results.
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