Above And Beyond by Amy
Amy is a down to earth, detail oriented wedding coordinator in the Central Illinois area.
When Amy came to me, she had a logo she loved but that was it. It was just a logo – nothing else. She had no direction when it came to marketing, especially the design side of it. She was ready for some professional help and guidance on how she could expand her current logo into a brand.
With a customized version of the Identity Innovator package, I worked with Amy to create a brand strategy that focused on her brand messaging as well as finish building out her brand identity with a color palette and design elements she can infuse throughout her marketing and website.
Together, we:
Talked a lot about Amy’s goals for her business during our strategy sessions – I used what we discussed here to guide the research that would influence the creative direction and final brand strategy.
Discussed who she wanted to work with and created audience personas fully equipped with their own customer journeys to help Amy understand where her people are coming from and the best ways she can serve them through her business and processes.
Created a brand strategy that guides her messaging and marketing making it easier for Amy to show up and be on brand OR to hand off her marketing to someone else to manage for her.
Created mood boards to guide the overall vibe of the brand aesthetic and colors.
“she could always find the words that I was searching for but couldn't express in a professional and personal way.”
I have actually found that the brand strategy [she] created for my business can be implemented in almost everything I do for marketing, sales and even conversations.
Kirstin made me really think about the potential clients and who I wanted to work with. I hadn't really thought of a specific type of person, just that I wanted to book clients. She’s a badass and great to work with. She makes people think about how they want their business to look and feel from the outside.
Amy, Owner of Above and Beyond by Amy