hey, you found me!

Whether we met in person, found each other online, or you ended up here on purpose (or by accident) – welcome to my little corner of the internet.

I help business owners build trust and lead with confidence through strategy-led branding. If you’re here to connect, dig into a few resources, or see what Rae Design’s been working on, you’re exactly where you need to be.

Hear from me weekly about brand strategy, thought provoking ideas that get your creative juices flowing, and behind the scenes sneak peeks at projects I’m working on for clients and Rae Design when you subscribe to my newsletter.

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read the latest from my blog, the rae report:

Blog – The Rae Report
Why your brand feels “off” (and what to do about it)
Why your brand feels “off” (and what to do about it)

If your brand feels off, but you can’t quite explain why, you’re not alone. Maybe your visuals don’t reflect the work you do anymore. Maybe your messaging feels inconsistent. Maybe your attracting the wrong customers or second-guessing how to show up online.

Most business owners build their brand reactively–making quick decisions based on what feels urgent, not what’s aligned. But at a certain point, reacting stops working. You need to start strategically steering.

In this blog, I break down why misalignment happens (it’s not your fault), what’s really causing that disconnected feeling, and five low-lift ways to check in and start realigning your brand.

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Branding, Design, and Marketing Aren’t the Same (So Why Do People Keep Mixing Them Up?)
Branding, Design, and Marketing Aren’t the Same (So Why Do People Keep Mixing Them Up?)

Branding and marketing get mixed up all the time – and if your marketing isn’t working, your brand could be the actual problem.

Your brand strategy sets the foundation.

Your brand design brings it to life.

Your marketing puts it in front of the right people.

So, if you’re struggling to market your business, it’s time to take a closer look at your brand. Let’s break it all down so you can stop guessing and start building a brand that actually works.

Check out the full breakdown.

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5 common branding struggles (& how to fix them without another rebrand)
5 common branding struggles (& how to fix them without another rebrand)

Feeling stuck in the endless cycle of tweaks, rebrands, and second-guessing? Your brand isn’t the problem, your strategy is. Learn the 5 biggest branding struggles and how you can fix them.

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Please Note: Rae Design is a safe space for all people – gay, lesbian, trans, straight, and everyone in between. No matter your background or color, you’re welcome here. I’m committed to listening, learning, and fostering an inclusive, supportive space for everybody.

looking for more support?

Your brand probably isn’t broken. But if it’s feeling off–or just not keeping up with your business anymore–you’re not wrong to notice.

I help business owners realign their brand with where they’re headed next, so things like showing up, selling, and decision-making stop feeling so complicated.

Want to explore what that could look like for you?

book a lil chat…
Let’s connect to talk branding, business, or whatever!