The Rae Report:
Branding, Design, and Marketing Aren’t the Same (So Why Do People Keep Mixing Them Up?)
Branding and marketing get mixed up all the time – and if your marketing isn’t working, your brand could be the actual problem.
Your brand strategy sets the foundation.
Your brand design brings it to life.
Your marketing puts it in front of the right people.
So, if you’re struggling to market your business, it’s time to take a closer look at your brand. Let’s break it all down so you can stop guessing and start building a brand that actually works.
Check out the full breakdown.
Blue Umbrella Bakery
Amy’s brand transformation didn’t happen overnight – it was a journey in two parts. In 2019, we established her bakery’s brand from scratch, refining her audience and building a strategy that made marketing easier. The result? Double the orders in one year and a reputation as a go-to for wedding cakes and desserts.
Brand strategy vs. graphic design: why you need both
A logo alone won’t fix your brand. Without strategy, even the best design can fall flat. Learn why a brand strategy matters more than a logo, how to avoid constant rebranding and the key steps to building a brand that works. Plus, grab my free Brand Cheat Sheet template!
The Ultimate Guide to Creating a Consistent Brand Across Every Buyer Touchpoint
Consistent Branding vs Confusing Branding – The Ultimate Guide
Big brand energy for small businesses 🍄
Brand strategy is for everyone, not just for big corporations. Whether you’re a coffee shop, ethical maker, or small-town restaurant, intentional branding can help your business stand out from boring, cookie-cutter brands.
Learn how Alice Mushrooms uses whimsical design, bold experiences, and educational packaging to create a brand their customers can’t ignore – and how you can too.