The Rae Report:
Why your brand feels “off” (and what to do about it)
If your brand feels off, but you can’t quite explain why, you’re not alone. Maybe your visuals don’t reflect the work you do anymore. Maybe your messaging feels inconsistent. Maybe your attracting the wrong customers or second-guessing how to show up online.
Most business owners build their brand reactively–making quick decisions based on what feels urgent, not what’s aligned. But at a certain point, reacting stops working. You need to start strategically steering.
In this blog, I break down why misalignment happens (it’s not your fault), what’s really causing that disconnected feeling, and five low-lift ways to check in and start realigning your brand.
Blue Umbrella Bakery
Amy’s brand transformation didn’t happen overnight – it was a journey in two parts. In 2019, we established her bakery’s brand from scratch, refining her audience and building a strategy that made marketing easier. The result? Double the orders in one year and a reputation as a go-to for wedding cakes and desserts.
Brand strategy vs. graphic design: why you need both
A logo alone won’t fix your brand. Without strategy, even the best design can fall flat. Learn why a brand strategy matters more than a logo, how to avoid constant rebranding and the key steps to building a brand that works. Plus, grab my free Brand Cheat Sheet template!
Big brand energy for small businesses 🍄
Brand strategy is for everyone, not just for big corporations. Whether you’re a coffee shop, ethical maker, or small-town restaurant, intentional branding can help your business stand out from boring, cookie-cutter brands.
Learn how Alice Mushrooms uses whimsical design, bold experiences, and educational packaging to create a brand their customers can’t ignore – and how you can too.